A unique opportunity for Marketing Managers and Marketing Directors to come in contact with captivating experts, renown in the world. Limited number of participants

1 day programme

Advanced negotiation techniques
Professor Tim Cullen – Director of the OXFORD NEGOCIATION SCHOOL

As a marketing manager you constantly negotiate with service providers and within your own organisation.
Tim Cullen will explore two building blocks to successful negotiation: decision-making and persuasion, and go on to lay out a range of strategies to enable all parties to achieve positive results. Five skills -information gathering, rational decision-making, persuasion, innovation, and implementation- constitute the negotiator’s tool kit.
Complex negotiation scenarios which provide a range of competitive and cooperative negotiation strategies will be analysed. This session will help you shape important deals, negotiate in uncertain environments, create more value, and resolve seemingly intractable disputes.

Short CV
  • Teacher at Saïd Business School
  • Head of TCA International Policy Management (consulting firm), which focuses on issues of economic development, governance and integrity, and the management of reputational risk/opportunities for countries and companies.
  • Commissioner on the Financial Supervision Commission of the Isle of Man Government.
  • Professional career:
    • Ford Motor Company (UK and in Dearborn Michigan) and Continental Bank (Chicago).
    • Chief of External Relations at the World Bank (European Office in Paris).
    • Bank’s Chief Spokesman and Director of the Information and Public Affairs Division (1990, Washington, responsible for relations with a wide range of external constituencies).


GLOBAL is a unique collaboration regarding a free publication with the world’s best business schools.

Practical Information

Where? Hotel Pullman Brussels - Victor Hortaplein 1, 1060 Bruxelles
When? 19 May 2017

  • € 890,00
  • € 805,00 - (members STIMA, IAB, BDMA)


Click here for more information or to register.